Storytelling and Public Narrative

Two effective techniques for influencing people are storytelling and using the Public Narrative tool from Marshall Ganz.

The best book we've read on storytelling is:

Lead with a Story (by Paul Smith)


Marshall Ganz has been an effective community organizer for many years, starting with the immigrant unionizing efforts in the California fruit fields. He developed a technique he called "Public Narrative" which is succinctly explained in this short PDF:

Public Narrative Participant Guide


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